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To celebrate 70 years of the Stratocaster®—the platinum anniversary of the world’s greatest electric guitar—the Fender Custom Shop introduces the Limited Edition 70th Anniversary 1954 Stratocaster®. Its two-piece select ash body (with offset seam on the treble side) resonates with singing highs, sweet midrange and tight lows, and wears a gorgeous Wide Fade Two-Color Sunburst lacquer finish in a number of Custom Shop treatments with varying degrees of wear, including Time Capsule, NOS, Deluxe Closet Classic, Relic®, Journeyman Relic®, Heavy Relic® and Super Heavy Relic®.

Its one-piece quartersawn maple neck is fashioned with a special 70th anniversary Soft “V” profile based on an incredible Strat® neck from July 1954. This is topped with vintage compound-radius fingerboard (7.25” to 9.5”) with 21 medium vintage (47095) frets and a 1.625” bone nut. Three Custom Shop hand-wound ’54 Strat® pickups deliver that classic Strat® voice with clear, bell-like highs, routed through vintage '54 Strat® wiring with wax paper cap and five-way switching.

Other premium features and authentic first-year Strat® appointments include a single-ply white pickguard and serial-number back plate, 1954-style ABS white pickup covers and control knobs, Custom Shop vintage synchronized tremolo bridge, vintage-style tuners, disc string tree, special 70th Anniversary Stratocaster® neck plate, deluxe embroidered hardshell case, special “case candy” kit and certificate of authenticity.

If you dream of owning the ultimate Fender guitar, there is one place and one place only that can make your dreams a reality for you: the Fender Custom Shop. For over thirty years, their small team of dedicated artisans put heart, soul, and decades of expertise into building the greatest Strats, P-Basses, Telecasters, Jazzmasters (and more!) that money can buy. The finest woods, hand-wound pickups, and unrivaled craftsmanship go into each instrument that leaves the workbench. If you love Fender guitars, the Custom Shop is your ultimate destination.

New for 2023, the Fender Custom Shop introduces the Limited ’59 Precision Bass Special Relic. With a Precision Bass body and a thin, comfortable Jazz Bass® neck, a combination Fender offered in the early 1970s—it’s a truly functional hybrid of the best of both bass worlds. Here, the two-piece body is fashioned from select ash, while the quartersawn maple neck has a ’60s-style “U” profile.

That great combo applies under the hood too, with a punchy Custom Shop hand-wound ’57 Precision Bass middle pickup, a snarling hand-wound Vintage Jazz Bass bridge pickup, and independent volume controls for blending to perfect personal preference. This bass wears beautifully battered Natural Blonde, Chocolate Three-Color Sunburst, and Aged Black Relic lacquer finishes that impart an authentically worn-in look in which spidery finish checking and each ding, dent and scar from bridge to headstock tell a story of years of action in clubs and bars.

Other premium features include a flat-lam maple fingerboard with a 7.25” radius, 20 medium jumbo (6105) frets and a bone nut; volume-volume-tone wiring; gold anodized aluminum pickguard; Custom Shop HiMass RSD (Research Special Design) bridge for massive sound and sustain, vintage-style tuners, disc string tree, deluxe hardshell case, strap and certificate of authenticity.